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Tu carrera

Desarrolla una visión global de los negocios y especialízate en la dirección de los procesos comerciales de la empresa poniendo al centro a las personas.

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esta carrera en el ITESO

Entras a una de las carreras precursoras de la mercadotecnia en México, con metodologías disruptivas, innovadoras y colaborativas.


Dominas tecnologías emergentes que modifican la forma de hacer negocios con una perspectiva sostenible centrada en las personas.


Estudias en laboratorios especializados en neuromarketing, mercadotecnia emocional, merchandising y el comportamiento del consumidor.

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Campo laboral
  • Emprendimientos de mercadotecnia o publicidad
  • Agencias de publicidad y marketing digital
  • Empresas de investigación de mercados
  • Áreas de comercialización internacional
  • Agencias de relaciones públicas
  • Consultoría comercial para todo tipo de negocios

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Desarrollo profesional 

BL3_MERCADOTECNIA

Mercadotecnia y Dirección Comercial

  

(Modalidad Escolar)

 
Curriculum Universitario
 
Saberes Complementarios
 
Dirección Estratégica y Financiera Digital
 
Diseño de Experiencias del Cliente, Neurociencias y Analítica de Datos
 
Dirección Comercial
 
Dirección de Mercadotecnia
 
Proyectos de Aplicación Profesional
 
Lenguas*
Customer intelligence
Comportamiento del consumidor y neurociencias
Taller de tecnologías emergentes: habilidades digitales
Mercadotecnia integral
Estadística para negocios
La persona en la organización
Comunicación oral y escrita
Lenguas
Laboratorio de experiencias disruptivas: ciencias del comportamiento y neuromarketing
Análisis del mercado de negocios
Creatividad y diseño de marcas, productos y servicios
Mercadotecnia alternativa y negocios sustentables
Taller de competencias comerciales: mercadotecnia ágil
Comportamiento organizacional
Manejo de información y datos numéricos
Lenguas
Dirección de experiencias del cliente
Laboratorio de experiencias disruptivas: lanzamiento de productos, servicios y marcas
Taller de tecnologías emergentes: contenido digital
Microeconomía
Información financiera
Conocimiento y cultura
Lenguas
Laboratorio de experiencias disruptivas: mercadotecnia digital
Estrategias de retail
Taller de tecnologías emergentes: publicidad digital
Macroeconomía
Costos para la toma de decisiones
Innovación y emprendimiento
Lenguas
Taller de tecnologías emergentes: sistemas de relacionamiento con cliente
Distribución y logística
Laboratorio de experiencias disruptivas: estrategia de ventas
Comercio digital
Finanzas en proyectos digitales
Ética, identidad y profesión
Lenguas
Taller de competencias comerciales: pricing
Laboratorio de experiencias disruptivas: servicio al cliente
Desarrollo de habilidades directivas
Derecho mercantil I: actos de comercio
Contexto histórico social
Materia complementaria I
Proyecto de aplicación profesional I
Taller de competencias comerciales: relaciones públicas
Administración estratégica
Desafíos éticos contemporáneos I
Materia complementaria II
Materia complementaria III
Proyecto de aplicación profesional II
Dirección comercial
Taller de competencias comerciales: negociación estratégica
Desafíos éticos contemporáneos II
Materia complementaria IV
Materia complementaria V
*Si ya cumpliste el requisito del idioma inglés que el ITESO solicita, no es necesario tomarlo; si quieres estudiar otras lenguas el ITESO te ofrece francés, italiano, alemán o chino. Consulta el requisito en el sitio admision.iteso.mx.
Las materias del plan de estudios están sujetas a actualización constante y puede haber cambios respecto a su orden o su contenido.
Reconocimiento de Validez Oficial de Estudios (RVOE) según Acuerdo Secretarial SEP núm. 15018, publicado en el Diario Oficial de la Federación el 29 de noviembre de 1976. El ITESO pertenece al Grupo 3 (Instituciones Acreditadas Consolidadas), del Programa de Mejora Institucional SEP.

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University Life

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

BC6-Mercadotecnia

Actividades

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Vocational guidance

Have doubts about what program to study? We’re happy to offer you guidance. Write to orienta@iteso.mx or call 33 3669 3434, ext. 3246.

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Other programs that might interest you

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Bachelor’s Degree in Hospitality and Tourism

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BC7-N-Mercadotecnia

Noticias

Miercoles 22 de Enero 2021

iteso
Coordinación de la carrera

Mtro. Fernando Meza Juárez

Maestro en Dirección de Mercadotecnia por la Universidad de Guadalajara y en Comercialización Estratégica por la Universidad Panamericana. Cursó las especialidades de Planeación Estratégica y en Comercio Minorista en Ventas y en Comunicación Enfocada al Cliente. 
Cuenta con más de 15 años de experiencia en el ámbito empresarial y al menos la mitad de este tiempo se ha dedicado a la consultoría de pequeñas empresas.

iteso
iteso
Datos de contacto:
33 3669 3434, ext. 3574
fernando.meza@iteso.mx

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