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Tu carrera

Proyecta campañas publicitarias éticas y comprometidas, así como proyectos de comunicación transmedia que contribuyan a alcanzar los objetivos de las organizaciones.

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esta carrera en el ITESO

Recibes una formación profesional amplia, integral y diferenciada en el ámbito de la comunicación y la publicidad.


Te integras a una comunida académica con más de 50 años de trayectoria en la formación de profesionales de la comunicación.


Participas en proyectos con agencias de comunicación, publicidad y relaciones públicas en laboratorios creativos y de vanguardia.

Campo laboral
  • Agencias publicitarias y de servicios de comunicación
  • Comunicación institucional interna y empresarial
  • Organismos de la sociedad civil
  • Medios de comunicación
  • Instituciones educativas
  • Laboratorios creativos y de innovación
  • Agencias de relaciones públicas y promoción
  • Casas productoras
  • Emprendimiento de tus propios proyectos

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Desarrollo profesional

BL3-Publicidad y Comunicación Estratégica

Publicidad y Comunicación Estratégica

  

(Modalidad Mixta)

 
Comunicación, cultura y sociedad
 
Dirección estratégica
 
Experiencia profesional
 
Creatividad, concepto y estrategia
 
Currículum universitario
 
Saberes complementarios
 
Lenguas*
 
Medios y lenguajes I
Comunicación, cultura y sociedad I
Investigación de la comunicación y la cultura I
Introducción a la publicidad y la comunicación estratégica
Tecnología, diseño y comunicación
Comunicación oral y escrita
Lenguas
Medios y lenguajes II
Comunicación, cultura y sociedad II
Investigación de la comunicación y la cultura II
Mercadotecnia integral
Diseño y publicidad
Manejo de información y datos numéricos
Lenguas
Medios y lenguajes III
Comunicación, cultura y sociedad III
Análisis del discurso
Gestión empresarial
Laboratorio de creatividad, concepto y estrategia I
Innovación y emprendimiento
Lenguas
Medios y lenguajes de publicidad y comunicación estratégica
Estrategias de comunicación en redes sociales
Psicología y comunicación estratégica
Comunicación interna y organizacional
Laboratorio de creatividad, concepto y estrategia II
Conocimiento y cultura
Lenguas
Comunicación institucional y corporativa
Modelos de intervención social
Complementaria I
Complementaria II
Laboratorio de creatividad, concepto y estrategia III
Contexto histórico social
Lenguas
Comunicación publicitaria y promoción
Relaciones públicas
Complementaria III
Complementaria IV
Laboratorio de creatividad, concepto y estrategia IV
Ética, identidad y profesión
Observatorio de comunicación publicitaria
Proyecto de aplicación profesional I
Complementaria V
Desafíos éticos contemporáneos I
Dirección de la publicidad y la comunicación estratégica
Proyecto de aplicación profesional II
Complementaria VI
Desafíos éticos contemporáneos II
*Si ya cumpliste el requisito del idioma inglés que el ITESO solicita, no es necesario tomarlo; si quieres estudiar otras lenguas el ITESO te ofrece francés, italiano, alemán o chino. Consulta el requisito en el sitio admision.iteso.mx.
Las materias del plan de estudios están sujetas a actualización constante y puede haber cambios respecto a su orden o su contenido.
Reconocimiento de Validez Oficial de Estudios (RVOE) según Acuerdo Secretarial SEP núm. 15018, publicado en el Diario Oficial de la Federación el 29 de noviembre de 1976. El ITESO pertenece al Grupo 3 (Instituciones Acreditadas Consolidadas), del Programa de Mejora Institucional SEP.

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University Life

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

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Actividades

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Vocational guidance

Have doubts about what program to study? We’re happy to offer you guidance. Write to orienta@iteso.mx or call 33 3669 3434, ext. 3246.

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Other programs that might interest you

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Bachelor’s Degree in Communication Science

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Periodismo y Comunicación Pública

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Comunicación y Artes Audiovisuales

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Noticias

iteso
Coordinación de la carrera

Mtra. Erika Patricia Ledezma Barragán

Es maestra en Historia de México por la Universidad de Guadalajara con especialidad en la línea Sociocultural. Licenciada en Ciencias de la Comunicación por el ITESO.
Se ha especializado en medios digitales, así como en comunicación estratégica. Cuenta con más de 15 años de experiencia en áreas de investigación, docencia y como Community Management. Ha participado en proyectos de mercadeo digital y como encargada de generación de contenido y monitoreo de estrategia.

 

iteso
iteso
Datos de contacto:
33 3669 3434, ext. 3923
somospublicistas@iteso.mx

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