Strategy and creativity with social responsibility
What do you study?
In Marketing you learn how to apply your creativity and develop strategic thinking for:
Developing and launching new products.
Designing advertising strategies.
positioning brands, managing public relations.
Marketing goods and services with innovation and social responsibility.
By studying at ITESO:
You have access to specialized labs where you practice and experiment with tools for neuromarketing, emotional marketing, merchandising and consumer behavior research.
You join one of the pioneering academic programs in marketing, backed by a 40-year trajectory and a faculty with extensive professional experience.
You form part of the Jesuit University of Guadalajara.
You sign on to the largest global university education project in history: Jesuit education, with over 450 years of experience at the forefront of thinking and action in the world. You belong to a cohort of a million and a half students who study at 230 universities located on all the world's continents.
You take part in a local educational proposal that includes over 30,000 graduates; 12,000 current students; 2,000 professors, researchers and staff— an institution of higher education that aims to transform the region into a more equitable and cleaner place.
You learn in a stimulating student environment, on a green campus with smart buildings, open-air workspaces, bike racks, network services, athletic facilities, and a library with more than 530,000 printed items and over 170,000 items in its digital collection.
| || Comprehensive marketing || Administrative mathematics || Financial information || Personal university project || Oral and written communication || Handling information and numerical data || English |
| || Qualitative market research || Marketing creativity || Costs for decision-making || Economics || Business management || Knowledge and culture || English |
| || Consumer market analysis || Business statistics || Legal framework of businesses || Distribution and logistics || Innovation and entrepreneurship || Social historical context || English |
| || Business market analysis || Neuromarketing || Quantitative market research || Business models || Organizational behavior || Computer design tools || English |
| || Product and value creation || Alternative marketing || Management information systems || Advertising || Elective || Ethics, identity and profession || English |
| || Service marketing and management || Financial management formation || Sales strategies || Elective || Elective || Contemporary ethical challenges I || |
| || Brand strategies || Strategic administration || Sales promotion || Relational marketing and digital media || Elective || Elective |
| || Marketing plan || Integrated marketing communication || Professional Application Project I || Elective || Contemporary ethical challenges II || || |
| || Marketing Direction || Elective || Elective || Professional Application Project II || || || |
| || Plaintiffs || || Value offer || || Exchange and communication || || The organization and its environment || || Complementary knowledge || || University curriculum || || Projects || || Languages* |
| *If you fulfill english languaje requirement ITESO requests, is not necessary take the course; if you want study another languaje ITESO offers like french, italian,german or chinese. |
Harum Chávez Gutiérrez
Tel. 3669 3434 ext. 3270
Tels. (33) 3669 3535
01 800 714 9092