Comunicación y Cultura Digital
Analiza, crea e incide en la cultura digital para transformar cómo entendemos y vivimos el mundo
Reasons to study
this degree at ITESO
You understand communication as a tool for social transformation, capable of building meaning and influencing reality.
You acquire skills for the production of digital narratives and experiences in communicative ecosystems.
You will be trained in a unique academic and creative ecosystem, with an emphasis on creative industries, user experience (UX), audiovisual production and collaboration with initiatives such as Signa Lab, Moira and Etius.
- Your own communications services company
- Data analysis and content design
- Media management and administration
- Media and communication agencies
- Public relations
- Digital communication management
- Advising, consulting and designing communication strategies
Professional development
Create your own company and generate employment opportunities with a people-centered approach to business.
- Develop your idea and business model with the support of a specialized consultancy, from the initial idea of your company until it reaches maturity.
- Learn to gather, interpret, and use valuable information for starting and sustaining your business.
- It launches social economy entrepreneurship projects, generating economic growth through cooperation, inclusion, and trust, in order to achieve a shared benefit for society.
Center for Innovation and Technology Management
Explore an ecosystem of innovation and competitiveness where you can develop technology-based projects in strategic sectors such as electronics, green energy, information technology, and pharmaceuticals, while generating a positive impact on society. By joining the Technology Business Incubator, you can enjoy the following benefits:
- Application of knowledge and management of technological projects.
- Effective linkage with public and private institutions and civil organizations, among other actors in the economy.
- Opportunities to contribute to economic, social and environmental development.
Learn about the services that ITESO offers to help you enter the workforce.
- Do your professional internship and start building your experience and career path.
- Connect with national and international companies through the job bank or job and entrepreneurship fairs.
- Participate in professional networks that open up collaboration opportunities for you.
- Develop your resume and work portfolio with personalized advice.
Program director
Gabriela de la Torre Escoto, MA
She holds a Master's degree in Communication, specializing in Science and Culture Dissemination, and a Bachelor's degree in Communication Sciences from ITESO. She has extensive experience in educational communication and in training communication professionals. She is a member of the Board of Directors of ITESO, AC, and the Governing Board of CEA - UIIA (Ayuuk Intercultural University, in Oaxaca).
His texts appear in Academic Production, Circulation and Reproduction in the Field of Communication in Mexico (2004) and also in Dialogue as an Object of Study, Approaches to a Daily Process and its Quality (2012).