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Tu carrera

Diseña, con creatividad y perspectiva ética, modelos de negocio sustentables y que utilicen la tecnología para incursionar de manera innovadora en el entorno digital.

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Esta carrera es para ti si:

Y también lo es si te gustaría:

Razones para estudiar
esta carrera en el ITESO

Te formas un criterio integral de los negocios digitales poniendo al centro a las personas, sus necesidades e intereses.


Accedes a los Laboratorios de Experiencias Disruptivas, donde moldearás un pensamiento sistémico para desarrollar soluciones integrales.


Fortaleces tus competencias internacionales y adquieres una comprensión amplia de lo social, comprometida con el medio ambiente.

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Campo laboral
  • Gobiernos, empresas y trasnacionales
  • Jefatura de proyectos de transformación digital
  • Direcciones de mercadotecnia, desarrollo tecnológico y estrategias digitales
  • Consultoría presencial o a distancia
  • Agencias especializadas en experiencia de cliente, desarrollo de servicios y recursos humanos
  • Emprendimientos en el área de las plataformas digitales

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Rankings

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Premios

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Accreditations

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Desarrollo profesional 

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Negocios y Mercados Digitales

  

(Modalidad Escolar)

 
Experiencias de cliente, neurociencias y analítica de datos
 
Dirección estratégica y financiera digital
 
Emprendimiento y transformación digital
 
Omnicanal y comunicación transmedia
 
Saberes complementarios
 
Currículum universitario
 
Lenguas*
 
Customer intelligence
Comportamiento del consumidor y neurociencias
Estadísticas para negocios
Mercadotecnia integral
La persona en la organización
Taller de tecnologías emergentes: contenido digital
Manejo de información y datos numéricos
Lenguas
Laboratorio de experiencias disruptivas: ciencias del comportamiento y neuromarketing
Información financiera
Microeconomía
Mercadotecnia de contenidos
Taller de tecnologías emergentes: mercadotecnia en buscadores
Comunicación oral y escrita
Lenguas
Laboratorio de experiencias disruptivas: tecnologías emergentes
Algoritmos y programación
Taller de tecnologías emergentes: publicidad digital
Costos para la toma de decisiones
Administración estratégica
Macroeconomía
Comportamiento organizacional
Lenguas
Dirección de experiencias del cliente
Finanzas en proyectos digitales
Comercio digital
Laboratorio de experiencias disruptivas: mercadotecnia digital
Antropología digital y estrategias en medios sociales
Innovación y emprendimiento
Lenguas
Laboratorio de experiencias disruptivas: diseño e innovación de estrategias centradas en el cliente
Ecosistemas de negocios, innovación abierta y plataformas
Análisis y diseño de procesos
Taller de tecnologías emergentes: sistemas de relacionamiento con cliente
Marco legal de los negocios digitales
Contexto histórico social
Lenguas
Mercadotecnia analítica y programática
Mercadotecnia alternativa y negocios sustentables
Laboratorio de experiencias disruptivas: transformación y optimización digital
Taller de tecnologías emergentes: experiencia inmersiva
Conocimiento y cultura
Ética, identidad y profesión
Dirección estratégica de mercadotecnia
Taller de tecnologías emergentes: mercadotecnia móvil
Proyecto de aplicación profesional I
Materia complementaria I
Materia complementaria II
Desafíos éticos contemporáneos I
Taller de tecnologías emergentes: inteligencia artificial
Proyecto de aplicación profesional II
Materia complementaria III
Materia complementaria IV
Materia complementaria V
Desafíos éticos contemporáneos II
*Si ya cumpliste el requisito del idioma inglés que el ITESO solicita, no es necesario tomarlo; si quieres estudiar otras lenguas el ITESO te ofrece francés, italiano, alemán o chino. Consulta el requisito en el sitio admision.iteso.mx.
Las materias del plan de estudios están sujetas a actualización constante y puede haber cambios respecto a su orden o su contenido.
Reconocimiento de Validez Oficial de Estudios (RVOE) según Acuerdo Secretarial SEP núm. 15018, publicado en el Diario Oficial de la Federación el 29 de noviembre de 1976. El ITESO pertenece al Grupo 3 (Instituciones Acreditadas Consolidadas), del Programa de Mejora Institucional SEP.

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University Life

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

Study on a campus with over 100 specialized labs equipped with the latest technology, top-flight athletic and cultural facilities, all surrounded by a university forest of over four thousand trees. It’s a unique space that encourages face-to-face encounters, creation, innovation and collaboration, and stimulates integrated intellectual, emotional, physical and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

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Actividades

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Vocational guidance

Have doubts about what program to study? We’re happy to offer you guidance. Write to orienta@iteso.mx or call 33 3669 3434, ext. 3246.

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Other programs that might interest you

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Mercadotecnia y Dirección Comercial

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Administración de Empresas y Emprendimiento

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Finanzas

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Noticias

iteso
Coordinación de la carrera

Dr. Daniel Harúm Chávez 

Doctor en Marketing por la Universidad de Valencia, España. En el ITESO cursó la Licenciatura en Administración, área Mercadotecnia y la Maestría en Administración.
En el ámbito empresarial, tiene experiencia como consultor técnico en diseño de experiencias de cliente, planeación estratégica-comercial, marketing digital, branding y posicionamiento. Sus líneas de investigación son analítica y ciencias del cliente.

iteso
iteso
Datos de contacto: 
33 3669 3434, ext. 3270
harumchavez@iteso.mx

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