Digital Businesses and Markets
(On-campus program)
Negocios y Mercados Digitales
Create business platforms that use digital tools to enhance their market reach
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Reasons to study
this degree at ITESO
You develop a comprehensive understanding of digital businesses by putting people, their needs and interests at the center.
You gain access to the Disruptive Experience Labs, where you will shape systemic thinking to develop comprehensive solutions.
You strengthen your international skills and acquire a broad understanding of social issues, committed to the environment.
Training in action
Learn about Professional Application Projects Professional development
Create your own company and generate employment opportunities with a people-centered approach to business.
- Develop your idea and business model with the support of a specialized consultancy, from the initial idea of your company until it reaches maturity.
- Learn to gather, interpret, and use valuable information for starting and sustaining your business.
- It launches social economy entrepreneurship projects, generating economic growth through cooperation, inclusion, and trust, in order to achieve a shared benefit for society.
Center for Innovation and Technology Management
Explore an ecosystem of innovation and competitiveness where you can develop technology-based projects in strategic sectors such as electronics, green energy, information technology, and pharmaceuticals, while generating a positive impact on society. By joining the Technology Business Incubator, you can enjoy the following benefits:
- Application of knowledge and management of technological projects.
- Effective linkage with public and private institutions and civil organizations, among other actors in the economy.
- Opportunities to contribute to economic, social and environmental development.
Learn about the services that ITESO offers to help you enter the workforce.
- Do your professional internship and start building your experience and career path.
- Connect with national and international companies through the job bank or job and entrepreneurship fairs.
- Participate in professional networks that open up collaboration opportunities for you.
- Develop your resume and work portfolio with personalized advice.
University Life
Study on a campus with over 100 specialized laboratories equipped with cutting-edge technology, world-class sports and cultural facilities, all within a university forest with more than 4,000 trees. It's a space for meeting, creating, innovating, and collaborating, which holistically stimulates intellectual, emotional, physical, and spiritual development.
Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.
Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center
Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.
Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.
Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.
Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.
Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.
Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!
Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.
Our campus
Social commitment
Athletics and health
Culture and art
Jesuit spirituality
Accompaniment
Internationalization
Library
Sustainability
Labs
Study on a campus with over 100 specialized laboratories equipped with cutting-edge technology, world-class sports and cultural facilities, all within a university forest with more than 4,000 trees. It's a space for meeting, creating, innovating, and collaborating, which holistically stimulates intellectual, emotional, physical, and spiritual development.
Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.
Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center
Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.
Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.
Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.
Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.
Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.
Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!
Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.
Program director
Najla Cibelle Hernández Ochoa, MA
Master's degree in Digital Marketing and Customer Analytics from ITESO and in Digital Marketing from The Power MBA (Spain). Bachelor's degree in Marketing from Tec de Monterrey. Her focus is on developing digital skills with customer-centric strategies. She has a solid track record leading strategies for global brands across various B2B/B2C industries.
She promotes the positioning and growth of SMEs in Mexico and the United States through consulting. She is currently pursuing a Master's degree in Positive Education, driven by her interest in community building and well-being.
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