Digital Business and Markets
(RVOE) as set forth by Ministerial Agreement No. 15018, published in the Official Journal of the Federation on November 29, 1976.
You design strategies to guide businesses in their transition from the industrial to the digital economy. You study behavior science and neuromarketing in order to be an agent of change in organizations' capacity to compete, helping to increase their profitability while contributing to social well-being and sustainability. You learn to operate projects that combine on- and offline strategies at the regional, national and international scales, with an intimate knowledge of customers, their consumption patterns and needs.
If you're interested in everything related to digital experiences, online platforms, social network management and digital technologies, and if your vocation is to integrate business models with social innovation, this program is for you.
When you finish the program in Digital Businesses and Markets, you can start up digital businesses on different platforms or work as a digital transformation project leader. You can hold decision-making positions in the areas of marketing, technological development and digital strategies. You can work for agencies specializing in customer experience, service development and human resources. The global vision and the digital domain will open doors for you to work anywhere in the world, in governments, companies and transnational organizations.
Projects of Professional Application (PAP)
The Projects of Professional Application are projects of entail with the society, proposed by the ITESO and chords to the study plan of your academic program, across which you collaborate with other students and can apply your knowledge or competitions partner - professional in a actual scene with external addressees to the university, already be communities or institutions, to raise solutions that improve the quality of life of others and reaffirm the social commitment of your profession.