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Develop professional skills

Develop cultural projects and programs that contribute to stimulating and enriching the life of communities.

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Next admission exam

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Scholarships

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Admission

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This degree is for you if:

It is also for you if you would like:

Reasons to study

this degree at ITESO


You integrate into the campus with the ecosystem of programs dedicated to communication, culture and the most important arts in the region.


You learn to design innovative strategies, cultural policies and management models, from the perspective of citizens and government.


You prepare yourself to respond to the contemporary challenges of the cultural sector, from the local to the global level.

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Career opportunities
  • Business development in cultural management and production
  • Public administration of culture
  • Cultural marketing
  • Coordination of festivals and exhibitions
  • Management of cultural spaces such as museums and galleries
  • Publishing houses and media outlets for disseminating culture

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Rankings

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Awards

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Accreditations

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Professional development

Entrepreneurship
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Create your own company and generate employment opportunities with a people-centered approach to business.

  • Develop your idea and business model with the support of a specialized consultancy, from the initial idea of your company until it reaches maturity.
  • Learn to gather, interpret, and use valuable information for starting and sustaining your business.
  • It launches social economy entrepreneurship projects, generating economic growth through cooperation, inclusion, and trust, in order to achieve a shared benefit for society.

Center for Innovation and Technology Management
Explore an ecosystem of innovation and competitiveness where you can develop technology-based projects in strategic sectors such as electronics, green energy, information technology, and pharmaceuticals, while generating a positive impact on society. By joining the Technology Business Incubator, you can enjoy the following benefits:

  • Application of knowledge and management of technological projects.
  • Effective linkage with public and private institutions and civil organizations, among other actors in the economy.
  • Opportunities to contribute to economic, social and environmental development.
Employment
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Learn about the services that ITESO offers to help you enter the workforce.

  • Do your professional internship and start building your experience and career path.
  • Connect with national and international companies through the job bank or job and entrepreneurship fairs.
  • Participate in professional networks that open up collaboration opportunities for you.
  • Develop your resume and work portfolio with personalized advice.

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Cultural Management

  

(Blended learning program)

 
Cultura, comunicación y sociedad
 
Política cultural, ciudadanía y espacio público
 
Proyectos de aplicación profesional
 
Saberes complementarios
 
Arte, patrimonio y creatividad
 
Emprendimiento cultural y desarrollo de proyectos
 
Currículum universitario
 
Lenguas*
Conocimiento y cultura
Contexto histórico social
Comunicación, cultura y sociedad I
Investigación de la comunicación y la cultura I
Introducción a la gestión cultural
Arte y simbolismo
Lenguas
Manejo de información y datos numéricos
Comunicación, cultura y sociedad II
Investigación de la comunicación y la cultura II
Literatura: corrientes y tendencias
Desarrollo comunitario y educación
Historia del arte mexicano
Lenguas
Comunicación oral y escrita
Desafíos éticos contemporáneos I
Comunicación, cultura y sociedad III
Investigación de la comunicación y la cultura III
Teoría de las políticas culturales
Música: corrientes y tendencias
Lenguas
Observatorio de la gestión cultural
Legislación cultural
Gestión de redes sociales
Lenguajes escénicos: corrientes y tendencias
Financiamiento cultura
Públicos y mercadotecnia cultural
Lenguas
Innovación y emprendimiento
Filosofía de la cultura
Artes audiovisuales: corrientes y tendencias
Comunicación estratégica para la cultura
Gestión empresarial
Diseño de proyectos culturales
Lenguas
Economía y cultura
Comunicación pública de la ciencia y la cultura
Marco legal para las organizaciones culturales
Producción de proyectos culturales I
Comunicación audiovisual
Materia complementaria I
Ética, identidad y profesión
Historia del patrimonio cultural de México
Gestión de las artes
Modelos de negocio
Producción de proyectos culturales II
Materia complementaria II
Derechos de autor para la cultura
Gestión de las industrias culturales y creativas
Materia complementaria III
Materia complementaria IV
Proyecto de aplicación profesional I
Desafíos éticos contemporáneos II
Indicadores y medición cultural
Gestión del patrimonio cultural y natural
Materia complementaria V
Proyecto de aplicación profesional II
FORMACIÓN EN ACCIÓN -PAP-
Los Proyectos de Aplicación Profesional PAP son espacios de vinculación con comunidades, organizaciones, empresas y gobierno, a través de los cuales estudiantes y profesorado del ITESO ponen en práctica sus habilidades profesionales para incidir estratégicamente en las problemáticas de la sociedad.
*Si ya cumpliste el requisito del idioma inglés que el ITESO solicita, no es necesario tomarlo; si quieres estudiar otras lenguas el ITESO te ofrece francés, italiano, alemán o chino. Consulta el requisito en el sitio admision.iteso.mx. Las materias del plan de estudios están sujetas a actualización constante y puede haber cambios respecto a su orden o su contenido.
Reconocimiento de Validez Oficial de Estudios (RVOE) según Acuerdo Secretarial SEP núm. 15018, publicado en el Diario Oficial de la Federación el 29 de noviembre de 1976. El ITESO pertenece al Grupo 3 (Instituciones Acreditadas Consolidadas), del Programa de Mejora Institucional SEP.

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University Life

Study on a campus with over 100 specialized laboratories equipped with cutting-edge technology, world-class sports and cultural facilities, all within a university forest with more than 4,000 trees. It's a space for meeting, creating, innovating, and collaborating, which holistically stimulates intellectual, emotional, physical, and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

Study on a campus with over 100 specialized laboratories equipped with cutting-edge technology, world-class sports and cultural facilities, all within a university forest with more than 4,000 trees. It's a space for meeting, creating, innovating, and collaborating, which holistically stimulates intellectual, emotional, physical, and spiritual development.

Be part of an educational project that is committed to its surrounding community and to the world, that generates relevant, transformative knowledge with a rigorous, humanistic, critical and flexible way of proceeding focused on service to society.

Activate and enhance your health and your quality of life with a balanced approach. Take exercise classes, join one the teams that represents ITESO, make use of the services of outstanding trainers and specialists in sports nutrition, medicine and psychology who can help you take better care of yourself and enhance your performance. Physical Education and Wellness Center

Experiment and express yourself through the visual and performance arts. You’ll find workshops for painting, music, poetry, ceramics, literature, dance, theater, photography, sculpture, heritage management and much more. You can enjoy exhibitions and performances on the ITESO campus and at Casa ITESO Clavigero.

Open your heart and nourish your spirit. Cultivate Ignatian spirituality and look for a deeper meaning in experiences and learning that invite you to define your life project, to undertake social commitment projects and to prepare yourself to be a social leader who transforms the reality of your community.

Live your university experience in the company of others. You’ll find people nearby who are available to offer you psycho-affective and academic guidance. Being ITESO means being part of a diverse, creative and supportive community.

Cultivate an international educational experience where you interact with students and professors from other regions, from a perspective of respectful intercultural dialogue, global citizenship and proficiency in different languages. ITESO is part of the world’s largest educational network with a presence in over 180 countries. You can study abroad or take part in remote international learning experiences.

Acquaint yourself with ITESO’s library, a one-of-a-kind space with over 640 thousand physical volumes and 200 thousand digital items, ranging from books and periodicals to maps and films, and even a collection of rare antique books. Take advantage of the reading rooms, exhibition spaces, screening rooms, the “agora” space for public events, the materials library and a wide variety of spaces for individual and team work.

Do your university studies on one of the country’s most sustainable campuses, and one of the few in the world with a carefully-tended forest. Participate in projects that focus on the conservation and protection of natural areas and develop initiatives related to responsible consumption that help to shrink our environmental footprint. Use your professional skills to contribute to the care of our common home!

Find solutions and develop your ideas in spaces for experimenting and innovating processes and products, equipped with the latest technology that ITESO puts at your disposal. Promote the construction of new realities that lead to the creation of a more sustainable, more just and more humane world.

BC6-Gestión Cultural

Activities

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Vocational guidance

Have doubts about what program to study? We’re happy to offer you guidance. Write to orienta@iteso.mx or call 33 3669 3434, ext. 3246.

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Other programs that might interest you

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Art and Creation

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Communication and Audiovisual Arts

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Communication and Digital Culture

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Noticias

Asset Publisher

iteso

Program director

Jaime Rubén López Pastrana, MA
Cultural manager with training in the design, production, and evaluation of sociocultural projects. He has extensive experience in exhibition management, cultural heritage, and audience engagement. A graduate of the Bachelor's program in Cultural Management from ITESO, he completed a specialization in Cultural Policy and Cultural Management at UAM-Iztapalapa, where he received the University Merit Medal, and holds a Master's degree in Latin American Cultural Studies from the Pontifical Javeriana University in Bogotá, Colombia. His experience includes cultural journalism and exhibition management at venues such as the Museum of Sacred Art in Guadalajara, the Museum of the City, the Ike'ri Gallery, the Black Coffee Gallery Foundation, and the Cabañas Cultural Institute.

iteso
iteso

Contact information:


33 3669 3434, ext. 3457
gestioncultural@iteso.mx


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