Gestión Cultural y de las Artes
Drives the development of the cultural and artistic ecosystem for social transformation
Reasons to study
this degree at ITESO
You integrate into the campus with the ecosystem of programs dedicated to communication, culture and the most important arts in the region.
You learn to design innovative strategies, cultural policies and management models, from the perspective of citizens and government.
You prepare yourself to respond to the contemporary challenges of the cultural sector, from the local to the global level.
- Business development in cultural management and production
- Public administration of culture
- Cultural marketing
- Coordination of festivals and exhibitions
- Management of cultural spaces such as museums and galleries
- Publishing houses and media outlets for disseminating culture
Professional development
Create your own company and generate employment opportunities with a people-centered approach to business.
- Develop your idea and business model with the support of a specialized consultancy, from the initial idea of your company until it reaches maturity.
- Learn to gather, interpret, and use valuable information for starting and sustaining your business.
- It launches social economy entrepreneurship projects, generating economic growth through cooperation, inclusion, and trust, in order to achieve a shared benefit for society.
Center for Innovation and Technology Management
Explore an ecosystem of innovation and competitiveness where you can develop technology-based projects in strategic sectors such as electronics, green energy, information technology, and pharmaceuticals, while generating a positive impact on society. By joining the Technology Business Incubator, you can enjoy the following benefits:
- Application of knowledge and management of technological projects.
- Effective linkage with public and private institutions and civil organizations, among other actors in the economy.
- Opportunities to contribute to economic, social and environmental development.
Learn about the services that ITESO offers to help you enter the workforce.
- Do your professional internship and start building your experience and career path.
- Connect with national and international companies through the job bank or job and entrepreneurship fairs.
- Participate in professional networks that open up collaboration opportunities for you.
- Develop your resume and work portfolio with personalized advice.
Program director
Jaime Rubén López Pastrana, MA
Cultural manager with training in the design, production, and evaluation of sociocultural projects. He has extensive experience in exhibition management, cultural heritage, and audience engagement. A graduate of the Bachelor's program in Cultural Management from ITESO, he completed a specialization in Cultural Policy and Cultural Management at UAM-Iztapalapa, where he received the University Merit Medal, and holds a Master's degree in Latin American Cultural Studies from the Pontifical Javeriana University in Bogotá, Colombia. His experience includes cultural journalism and exhibition management at venues such as the Museum of Sacred Art in Guadalajara, the Museum of the City, the Ike'ri Gallery, the Black Coffee Gallery Foundation, and the Cabañas Cultural Institute.