Advertising and Strategic Communication

Mixed modality
RVOE as set forth in Ministerial Agreement SEP 15018, dated 29/11/76.

Your Program

You create strategies, advertising campaigns and communication projects transmedia together with companies and public and private organizations. You learn development of creative thinking, use and application of new technologies, research, analysis, production and direction of advertising and strategic communication.
You participate in experimentation, creativity, concept and strategy teams to develop campaigns, direct promotions, storytelling and brand experiences.
If you are interested: advertising, strategic communication, creativity, innovation, media production and collaborative work in companies, organizations and institutions, this career is for you.


Graduate profile

As a graduate of Advertising and Strategic Communication you can work freelance or for public institutions, advertising and communication service agencies, mass media, companies, educational institutions and civil society organizations. You can make creative, strategic communication and advertising proposals to position brands, products, concepts, ideas and services using different methods, languages, platforms and communication media. You can promote new forms of strategic communication and advertising by conceiving and developing ethical, creative and smart campaigns that promote better relations between companies, organizations, audiences and society at large. You can design, coordinate, manage and evaluate strategic communication, internal communication, institutional communication, advertising, and public relations projects.


Projects of Professional Application (PAP)

The Projects of Professional Application are projects of entail with the society, proposed by the ITESO and chords to the study plan of your academic program, across which you collaborate with other students and can apply your knowledge or competitions partner - professional in a actual scene with external addressees to the university, already be communities or institutions, to raise solutions that improve the quality of life of others and reaffirm the social commitment of your profession.

Associations and projects


Mtro. Venancio Almanza Franco,
Tel. 33 3669 3434, ext: 3923
La voz de muchos.

Jorge, estrategias para darle voz a proyectos.

día del arquitecto
29 de September de 2022

Entran hasta la cocina de la escritura

día mundial sin auto, movilidad
aguas residuales
6 de September de 2022

Comparten cómo contar historias

periodismo, premio jalisco de periodismo
1 de September de 2022

"La animación es doblemente magia"

animación, cine, karla castañeda

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